During the Undiscovered Country session at Vloggercon I noted that vlogging has changed the type of videos I make. This video is a good example of my mutated work process. I call a video like this a “quick hit” — I try to go from idea to finished product very quickly. This one sets a record – it was conceived after seeing a Dow Chemical Compay Advertisement on way home from work and completed in a few hours. In the past, I would have mulled over a video about Dow for weeks or longer, even after the idea for the attached video was secure in my head. With vlogging, I figure why wait. Make it, post it – maybe I’ll make a big important Dow video later, or maybe I won’t. In the meantime, this video is out there and, hopefully, it will encourage conversation.
Here are links for more information regarding the Dow Chemical Company.